All about the natural refrigerant ammonia (NH3) in cooling & refrigeration: News, Products, Jobs, Events, Knowledge, Forum, B2B Networking.

The first reference source exclusively dedicated to ammonia as a refrigerant in cooling and refrigeration is now live online at www.ammonia21.org. The site will offer news, products, a papers collection, forums & groups, and B2B networking tools.

Today, 1 December, ammonia21.com was officially launched as an interactive B2B platform to exclusively promote ammonia (NH₃) as a refrigerant in industrial and commercial refrigeration, chillers and heating, among others. Its main objective will be to facilitate knowledge sharing on the worldwide use of ammonia as a refrigerant - R717 under official industry nomenclature - through regular news, a collection of papers, and a dedicated products & services section.

The platform, however, will be more than just a way to advertise NH₃ technology. Rather it is an interactive tool that will help you stay connected with the global R717 community and be involved in forum discussions, groups, and other B2B networking opportunities.

“For a long time now, Shecco has been in contact with major players in the field of ammonia refrigeration, including suppliers, manufacturers, and the cold storage and logistics industry. We understood their need for tools that allow them to share best practice and help spread the word about the global potential of R717. As an answer, today we launch ammonia21.com as the first online tool to connect NH₃ experts, showcase latest ammonia solutions, and help remove last barriers to a widespread use of this viable solution,” says Álvaro de Oña, Marketing Manager, Shecco.

What to expect

ammonia21.com is currently running as a Beta test version and will be fully functional in Q1 2009. Latest by then, it will offer you the following services:

• News: A daily update on recent developments affecting the use of NH₃ worldwide.
• Products & Services: A database of refrigerants, components, systems & engineering services providers in the field of ammonia refrigeration & cooling.
• Forum & Groups: Interactive tools to facilitate knowledge-sharing between NH₃ experts, exchange best practice, schedule meetings, upload files, and work on joint projects.
• My Ammonia21.com: Your personal gateway to the world of hydrocarbon refrigerants. Invite, discuss, share, connect ….simply interact!
• B2B Networking: An open members database to find project partners, customers, suppliers, researchers and employers worldwide.
• Events: A list of conferences, meetings, and trade fairs of relevance for the R717 refrigeration industry.
• Knowledge: The first online collection of papers, studies, presentations, standards and articles dedicated exclusively to NH₃.
• Jobs: New openings for engineers, academics, and marketers.
  

The 3^rd platform on Natural Refrigerants & the 21.com series

ammonia21.com is the third platform dedicated to a specific natural refrigerant which is managed by Shecco, a Marketing & Communications consultancy helping companies worldwide to bring climate friendly solutions faster to market. The new site, ammonia21.org, builds on the success of R744.com, a portal dedicated to the natural refrigerant CO₂ launched two years ago, which has now become THE information hub for CO₂ Technology worldwide.

In November 2008, Shecco launched “hydrocarbons21.com” - exclusively dedicated to the group of natural hydrocarbon refrigerants - as the first platform following the “21.com” concept. The number 21, as the age of maturity (or adulthood) reflects the technical readiness of natural refrigerant solutions, able to replace many more harmful F-gases worldwide. What’s more, the 21.com series is the new signpost for viable technologies making the 21st century a century of sustainability.